I may be shooting myself in the foot by confessing there may not be a blog entry in this. The thought, though, is kinda stuck in no-man's land... it's too big for a facebook post, but (probably) too small for a blog post. I'm not sure what's in between those two. Maybe a tumblr post, but, as you will notice (if you instinctively click links just because they're there - in which case I have some Nigerian friends who would like your contact details) I haven't actually posted anything at tumblr.
Anyway, we were in a well-known pet factory yesterday (yessss...getting a £*&%@&% kitten, o yay, but don't get me started on that!) and I saw a sign, which for several reasons made me chuckle.
Now, I enjoy advertising when it's done well. I still don't think I buy into it, but the experts would disagree. They would say that when I reach for those "specials" at the end of the supermarket aisle I do so, not because I actually need/want that product, but because it is placed eye-height, there's soft, soothing music playing, there are no clocks in my vision, and there is the smell of freshly baked bread wafting through the air-conditioning system.
I don't know. I just thought we needed weet-bix. Go figure.
So, when I saw this yesterday, I thought O.M.G. What?
I realise advertising/marketing's number one target is the emotions. And if you're in the pet factory business, appealing to people's emotional attachment to their pets is gold! But come on. A funny photo of a cute little puppy is one thing. A kitten mid-antic is a sure winner. Even a parrot who can swear like a sailor in three languages is right up there in cute-value.
But..."your fish will love these"??? Who came up with that little gem? It's one thing to anthropomorphise a Schnauzer (who demonstrably has some modicum of emotional facility); it's a whole other thing to ascribe to a fish the loftiest of human capacity. Your fish will love these? Yeah right.
Your fish will swim past it and before it's out of eye-sight have forgotten it. At least, I guess, it will be a whole new exciting experience for fishy on the return journey from the far side of the bowl to see anew the characters from one of the most popular fish movies of all time. But in saying that I may be undermining my own argument and have fallen into the trap so cleverly designed by the "your fish will love these" people!
Fish (apparently) have a memory-span of about 3 seconds. Only slightly shorter than my 6 year old, but in my most generous moments I reckon Joshua has more capacity to "love" than your average goldfish. Of course, I could be wrong there.
So, and no offense to stupid people, but surely only the most stupid would be pulled in by this most basic attempts to appeal to the emotions. Oohhh...wouldn't little Guppylicious just LOVE that? Let's get it for him. Huh? Can we? Huh?
Good grief. I may have been sucked into buying weet-bix with fake bread smells and clockless warehouses, but I'm pretty sure even I could resist this "your fish will love these" ploy!